AI UGC Ad Generator
Make talk-to-camera, creator-style video ads in Marketing Studio. Add your product, choose an avatar, pick how the ad opens and where it takes place, and generate several versions to compare.
- Product and avatar from your assets
- Hooks and settings to choose from
- Aspect ratio and duration controls
How to make a creator-style ad
- 01
Add a product and an avatar
Upload a product photo or describe the product and generate it, then add an avatar by uploading a photo or describing the person you want. Both are saved as assets you can reuse in later ads.
- 02
Choose a hook and a setting
Pick a hook to decide how the ad opens in the first seconds, and a setting to decide where it takes place. Both are optional, and you can start from a ready-made template instead.
- 03
Write the prompt and generate
Mention your product and avatar with @ in the prompt, write what the presenter should do or say, choose the aspect ratio and duration, and generate. Make a few versions and compare them in your generation history.
Where this format fits
Hook testing
Compare several opening styles on the same product before you commit budget to one of them.
Always-on ad variations
Refresh your creative every week without scheduling a shoot, which is when ad fatigue starts to cost you.
Early product validation
Put an idea in front of an audience quickly to see whether the angle gets attention at all.
Several markets
Keep the same product and avatar and change the prompt to test one ad idea in another language or another setting.
How creator-style ads work
In Marketing Studio a creator-style ad is assembled from saved parts. The product and the avatar are assets you upload or generate once and reuse, the hook decides how the ad opens, and the setting decides where it takes place. You mention the product and the avatar with @ in the prompt, choose the aspect ratio and duration, and generate several versions that you compare in your generation history.
The reason creator-style ads work is that they look like content rather than advertising: one person, close to the camera, talking plainly about a product. The format is simple to describe and hard to fake with a polished studio set, which is why short-form feeds favour it. Marketing Studio gives you the pieces to build it quickly: a product, an avatar, a hook, a setting and a prompt.
The hook decides almost everything. A viewer decides within a couple of seconds whether to keep watching, and the openings that hold attention usually name a problem or show a surprise rather than the product. In Marketing Studio the hook option controls what happens in the first seconds of the video, so you can try several openings on the same product and let the results decide.
Keep the message small and specific. One benefit, shown or said clearly, beats a list of them. Pair the line with a shot that proves it, such as the product in use, and use the setting option to place the scene somewhere that fits the product, whether that is a kitchen, a gym or a desk.
Keep the workflow simple. A product photo, an avatar, a prompt and a chosen aspect ratio are the whole job, and saved assets mean you only build them once. The less there is to assemble, the more variations you can afford to make, and comparing variations is where this format earns its keep.
AI UGC ad FAQ
What is a UGC-style ad?
A video ad in the style of user-generated content: one person close to the camera, speaking naturally about a product. It looks like a post from a creator rather than a traditional commercial.
What do I need to get started?
A product photo or a description of the product, and an avatar, which you can upload as a photo or describe in words. You can also start from a template and change the details.
What are hooks and settings?
A hook decides what happens in the first seconds of the ad, and a setting decides where the video takes place. Both are optional choices in Marketing Studio that you can combine with your own prompt.
How do I test different openings?
Generate several versions of the same product with different hooks, then compare them in your generation history and keep the one that holds attention best.
Related pages
Test your next hook
Creator-style templates, saved assets and settings you can compare side by side.