AI Product Video Generator
Start from the product photo you already have and turn it into a short video for a listing, a store page or an ad, without a studio, a camera or an editor.
- Product photo in, video out
- Clean backgrounds and set-ups
- Vertical and square exports
How to make a product video from a photo
- 01
Upload a clear product photo
Use the sharpest picture you have, with the whole product visible and its label readable. The photo is the source of truth, so what is in it is what appears in the video.
- 02
Choose a template or describe the shot
Pick a commerce template for a ready-made style, or describe the motion you want: a slow push in, a turntable, the product on a clean surface.
- 03
Generate, check the product, and export
Check the label, the colour and the proportions in the result, then export in the shape each channel needs. Make a second version if one detail is off.
Where product videos get used
Marketplace and store listings
A few seconds of motion on a listing shows the product from more than one angle than a single photo can.
Paid social ads
Short vertical product clips are the basic unit of a catalogue ad, and cheap enough to test several versions.
Product launches
Announce a new item with a clip before the full campaign footage exists.
Catalogues at scale
Apply one look across many products so the whole range feels consistent.
What separates a product video that sells from one that just moves
In Commerce Studio the product photo you upload is the starting point, and a commerce template supplies a ready-made look so one style can run across a whole range. You choose the motion, such as a slow push in or a turntable, generate the clip, and check the label and proportions in the result. Each product is its own run, and the clip exports vertical or square for the channel it is going to.
A product video has one job: make the viewer understand the product faster than a photograph does. Motion for its own sake does not do that. A slow rotation that shows the back of a bottle, a push in on a texture, or a shot that gives a sense of scale tells the viewer something new, and it is the new information that makes the video worth having.
Accuracy comes before polish. Because the product is supplied as a photograph and not described in words, labels, logos and proportions have a much better chance of surviving into the clip. Always check those details in the result at full size. A beautiful clip in which the logo has changed shape is worse than no clip, because it misrepresents what the customer will receive.
Keep the background out of the way. A plain or softly lit surface keeps attention on the product, and it keeps the generated motion from inventing objects around it. If you want a lifestyle setting, add it deliberately in a second version and compare the two on the channel you are selling through.
Design for the channel. A square clip suits a marketplace listing, a vertical one suits short-form feeds, and the first two seconds decide whether anyone stays. Put the product in frame immediately, and leave any text or price to the platform's own overlays, where it can be edited without regenerating the video.
Finally, test cheaply. Because each version costs a run and not a shoot, you can make three approaches to the same product and see which one holds attention. That habit, more than any single clip, is what makes generated product video worth doing.
Recommended models
Product video FAQ
Will the product look the same as in my photo?
The photo is the starting point, so the product's shape, colour and label should carry through. Always check small details such as logos and text in the result before you publish.
Do I need a professional product photo?
A clear, sharp, well-lit photo with the whole product visible is enough. Better photos give better videos, but you do not need a studio shot.
Can I make videos for many products?
Yes. Reuse the same template across a range so the catalogue shares one look, and generate each product as its own run.
What shapes can I export?
Vertical and square shapes are available for feeds and marketplaces, along with the other ratios the model supports.
Related pages
Turn one product photo into a video
Templates built for commerce and vertical or square exports ready for the channel.